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Lead Generation Master Class ( Save 500 $ )

Lead Generation Master Class ( Save 500 $ )
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Saturday, 20 July 2024






Lead Generation Paid Media Campaigns: Strategies and Tips 🎯

Lead Generation paid media campaigns are often more complex than Ecommerce. They require you to generate conversions, ensure the leads are of good quality, and have robust tracking for down-funnel optimization. In this course, we'll discuss strategies for 3 stages in Lead Gen and give in-depth examples. We've created 28 short lessons that span about 3 hours to help keep lessons bite-sized and focused.

📌 Section 1 - Generating Leads

Intro & Agenda

  • Call To Action Strategy - The Biggest Problem with Most Lead Gen Efforts
  • Call To Action Strategy - Determining What You're Going to Offer
  • Call To Action Strategy - The Price of a Lead
  • Call To Action Strategy - Building First Party Data Sets
  • Call To Action Strategy - Designing for All Stages of the Buyer Funnel
  • Finding Your Audience - Who Are They and How to Find Them
  • Generating Leads - Overview of 4 Main Channels for Lead Generation
  • Building a Foundation - Intro to Why We Need Extensive Tracking
  • Building a Foundation - Excluding Duplicate Leads
  • Building a Foundation - Creating a Database for Future Optimizations

🔍 Section 2 - Improving Lead Quality

Intro & Agenda

  • Words of Caution - Setting Proper Expectations When Qualifying Leads
  • Defining Goals - What Makes a Good Lead?
  • Ad Copy & Landing Pages - Make Your Boundaries Clear
  • Lead Gen Form Strategy - Understanding Form Impacts on Performance
  • Lead Gen Form Strategy - CASE STUDY: B2B Employee Management
  • Lead Gen Form Strategy - Tips to Improve Lead Quality with Forms

📈 Section 3 - Converting Down the Funnel

Intro & Agenda

  • Data Prep - Defining Metrics & Requirements for Section 3
  • Retrieving Your Data - Creating a Workable File for Optimization
  • Timing Your Optimizations - Don't Jump the Gun
  • Attribution Matters - Understanding Why Lead Creation Touch is Imperative
  • Defining an MQL - Intro to Lead Scoring
  • Campaign Movement Strategies - Using Paid to Move Users Down Funnel
  • Developing Cost Per Lead Goals - How CRM Data Influences Top of Funnel Efforts
  • Conclusion & Recap - Customer Generation









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ahmed elsayed